The consumer is a fickle entity, snatching at whatever catches their fancy. Regardless of a certain product's excellence, if the consumer is not privy to it's excellence then it is worthless. In a world driven by money, creators live to please others. But is that how things should work? Should the consumer drive creation?

Back in the Forties, scientists in the United States were tasked with the invention of a rubber substitute in order to accommodate waning rubber supplies. A couple men simultaneously discovered a viscous substance that acted like malleable rubber. Unfortunately, there was no way to use this discovery; consequently the invention sat unused. That is, unused until the re-branding began. As a rubber substitute the invention failed, but as Silly Putty the invention flourished. The consumer driving the invention of Silly Putty was war itself.

Every human struggles with identity. How we relax, where we work, what we listen to, and even our names help define our personal identity. Identifying with a greater whole can be a positive experience, but can also suppress creators. Consumers may be fickle, but they are predictable in that they can only stomach a gradual progression in creativity and technology. Their monetary support, or lack thereof, forces creators to identify with a greater whole.

Creating and advancing beyond the current trends and ideas is a dangerous business, and a very lonely one. In my creation I have been constrained by either history or fantasy. I have branded myself as a mimic. Consumers enjoy my work because it is like other work they have seen or heard before.

We are stuck in a world where currency speaks louder than anything. But what if we were all to awaken one day and cease our attempts to identify with the masses. What if we were to awaken and begin creating just for ourselves. What if we were no longer consumed?